AI as a Creative Partner: Teaching Scalable Content Production in Strategic Communication
Presented by Amy Dryden, School of Communication
This project introduced Strategic Communication students to real-world AI workflows used in modern advertising. Students created original content and used generative AI to repurpose it into full, multi-platform campaigns. The experience strengthened their strategic thinking, ethical AI use, and professional portfolios, preparing them for internships and jobs that increasingly rely on AI-assisted content creation.
